What comes to your mind when you think about Shopify or have you been searching for Shopify business guidance in Nigeria? A lot more than you can ever imagine. Starting an eCommerce business requires hard work, materials, resources and guidance to come together at the right time.
Deciding on the right platform to start your own business can seem like a difficult decision. This is why you should grab every piece of knowledge available for you here. The prospect of having a business on the internet is enormous and if you should consolidate on this, it can have a powerful impact on your life and the face of your business in general.
In this article, we would educate and give complete guidance on how to start a successful shopify business in Nigeria. This post has been simplified for Nigerians to know what it entails to sell their products, goods and services on the Shopify platform.
- What is Shopify?
Shopify is a complete eCommerce platform which was created for the purpose of helping you to start, grow and manage your business. The Shopify platform is an all-inclusive online selling platform which was designed for merchants and businessmen to digitalize their businesses and have their products online.
Shopify helps you create and develop an online store for your business at a monthly rate. Shopify helps you to market, promote, sell, and ship your goods when you have your online store hosted with them. The major reason why Shopify is popular today is due to its easy-to-use interface and low startup cost
It is very possible for you to run an eCommerce store or a digital store on Shopify because it’s quite cheap and affordable. You can have an online store on Shopify for as low as $29/month. The monthly fee enables you to gain access to an admin panel where you get to enter add products, process orders and store data for your store.
In addition, you’ll be provided with a rich selection of free & premium themes and templates for your store. There are lots of themes which have been designed to suit any niche. Shopify also provides a variety of editing tools which you can use to customize your chosen theme to your taste.
The subscription also includes secure, fast and reliable hosting for your store website. You are assured of top-notch security and you don’t really have to worry about your website crashing or hackers gaining access to your stored data and transactions. They provide you with a free SSL certificate and a guarantee of 99.9% up-time for your digital store.
Finally, your monthly payment entitles you to get a dedicated 24/7 customer support from Shopify. You’ll be able to contact them for questions, queries or issues on their support via live chat, phone, and email. With a Shopify subscription, you are covered and provided with everything required to start selling on your own site.
- What are the requirements needed to start Shopify Business In Nigeria?
Basically, you don’t need many resources to start selling on Shopify. You can even sell products on Shopify without having an inventory or having products to sell. However, before you can start selling on the Shopify platform, you will need to purchase a Shopify plan and get products to sell.
If you do not have products to sell, you can start off with the drop-shipping business model until you are ready to sell your own products. Drops-hipping allows you to resell the products of other merchants and make a profit from it. You can get started if you already have your products by signing up on the Shopify website, set up your website and start adding products to your store.
- How To Start A Shopify Business In Nigeria
- Sign up with Shopify
- Set up your online store
- Choose a niche
- Choose a theme for your store
- Edit shopify settings
- Add products to your store
- Add a domain name
- Set up payments gateways
- Locate a supplier
- Create a marketing strategy
1. Sign Up with Shopify
Visit the website at Shopify.com, create an account by using the signup form. Enter your details and click on the ‘Start free trial’ button.
2. Set Up Your Online Shop
After you must have signed up, you’ll be directed to the admin page. This is where to start customizing your store, uploading your products, setting up payment methods and shipping
3. Choose a Niche
For a business to succeed either online or offline you have to think and provide what your buyers need and not what you the seller likes. Choose niches which buyers are hungry for, products that are not competitive in nature, light-weighted products, products with higher profit and products that can easily be returned should in case of unsatisfactory complaints from your buyers.
4. Choose a Theme for Your Store
Shopify owns a theme store which shows an exhibition of exquisite, elegant and responsive themes. You get full support from the designers and developers when you get themes from the official Shopify theme store.
5.Edit Shopify Settings
Many themes on the Shopify platform allows you to make simple changes which can massively change the outlook and appearance of your store. This assures you that your website doesn’t end up looking like a clone of other stores.
On your admin screen, select the “Themes’ button on the left navigation menu, customize and edit the themes to your taste. From this point, you can upload logs, upload slides, chants fonts and colors and other functionalities to your products pages.
6. Add Products to Your Store
On the navigating bar, click on ‘Products’ and click the ‘Add a product’ button which is at the top right corner of the screen. Add as much detail for your products such as the name, image, URL and description.
7. Add a Domain Name
The last thing to do before your store goes live is to get a domain name for your store. A domain name serves as a registered name or identity for your business on the internet. To get your store live on the internet, you have 2 choices to make.
You either get a domain name on Shopify or get from third-party domain registrars such as DomainKing, WhoGoHost, Hostinger, Bluehost, Web4Africa, Namecheap, GoDaddy. However, buying your domain name from Shopify saves you time because it will automatically get added to your store. Domain names usually cost between $9-$14 USD per year.
Click Here: To get hosting plan for as low as $0.80/month
8. Set up Payment gateways
A payment gateway is a portal which you use to receive payments from customers who make orders on your website. There are different payments gateways available for you to use.
However, before making a choice, be sure to check for the features, price and commission rate of the payment gateway because not all payment gateways are designed to look the same. Some popular payment gateways for Nigerians include PayStack, VoguePay, FlutterWave etc.
9. Locate Your Supplier
Locating a supplier plays a major role on the success of your online store, a good supplier will create a great and wonderful customer experience reviews on your online store while a poor products supplier will lead to negative customer review on your shopify online store which will ruin your store reputation and trust.
Remember the easiest and fastest way to black mail or ruin one’s reputation is through online medium so take your time to research and order sample of products from each supplier you choose for the supply of your products in other to evaluate the quality and reliability of such products before making conclusion on supplier services.
10. Create a Marketing Strategy
Marketing strategy simply means steps or plans to create an awareness of products or services to the public in other to turn targeted audience into potential buyers. A well planed and structured marketing strategy brings more buyers which turns into more profits.
An online store without a good marketing strategy is just like a building located in the middle of a thick forest without an accessible route.
Make use of the wide opportunity on the internet to market your products to the public through social media such as Facebook, Instagram, Twitter, Pinterest, YouTube video creation and business forums.
Setting up a blog page is also one of the most reliable means to create awareness for your products by publishing compelling contents to arouse in the readers of your blog an eager want of products on your store.
Email marketing is just like a registrar book for online business to save the contact details of your visitors or buyers in other to create easy communication and dissemination of vital information about latest products and services.
- Pros & Cons Of Shopify?
As usual, there are pros and cons to everything. While Shopify is an excellent platform for many merchants, it is not a good option for some other merchants. We would give you a brief list of some of the reasons why many merchants choose Shopify and a list of common customer complaints about Shopify.
User-Friendliness: This is the most important reason why it is loved by merchants. Shopify is technically built and designed for newbies, novices and illiterates. This is because it is very easy and simple to use. Shopify allows merchants to add products, process orders, and create discounts easily on their store. It has a new drag-and-drop editing tool which makes it more friendly and easy for users.
Low-Startup Cost: Shopify’s monthly fees are quite affordable for users. You may ask “how much does it cost to have my store on Shopify?. The basic plan which contains all the basic needed to start your store startup costs $29/month, the second plan is priced at $79/month and the last plan is the advanced Shopify plan and it comes at $299/month.
Beautiful Themes: Subscribing Shopify merchants are provided with varieties of mobile responsive, free and nice looking themes. Also, Paid or Premium themes are available for merchants who are looking for more options to grow their store.
Good For Drop shippers: Shopify is an ideal platform for many drop shippers. It is one of the best platforms which has been chosen by Nigerians to start drop shipping business models. Shopify can easily be integrated with other platforms such as Oberlo and Ordoro to simplify drop shipping from your Shopify admin control panel.
Support Options: As a merchant on this platform, you can always access the Shopify technical support at every hour of the day via email, live chat or by phone. The self-help options have been made available for merchants to get support outside of the regular business hours.
Strained Customer Support: Prior to this time, Shopify has been known for having a fast and responsive customer support team but since the past year, it seems like their support team has experienced some lapses. Apparently, Shopify’s client load is increasing and the customer support team is struggling to keep up with these changes.
Limited Functionality: Regardless of the Subscription plan made on the platform, Shopify provides lots of features for you to have your own store online. Even the Shopify basic plan is pre-loaded with almost all the features needed to build an online store for small-scale merchants.
However, every business has it’s requirements, specifications and specialized conditions, and typically, Shopify may not meet up with the specific needs of these businesses. This is the where add-ons get to fall in place. Due to these needs, a lot of merchants end-up purchasing a handful of add-ons just to make their store run the way they need to it work.
Costly Add-Ons: Just as mentioned, while Shopify provides almost every basic feature needed to start a shopify business in Nigeria, the software has some shortcomings and it lacks many advanced features which may be required by big businesses.
For you to get some of these features which are not on the Shopify subscription packages, you’ll have to get them in the form of add-ons, which are not free but are purchased. The cost of including just 3 add-ons on your subscription package can double your monthly fees on Shopify.
Transaction Fees: Although almost all the shopping carts in the eCommerce sector have dropped their transaction fees but Shopify has retained their rate of 0.5% to 2.0% fees (the transaction fee also depends on your pricing plan).
Shopify is an excellent online shopping platform for Nigerians. It has a simple interface and a user-friendly dashboard which makes it one of the favourite eCommerce solutions for businessmen all over the world and this is why we recommend it to our ardent readers.
We urge you to make your research or stick to this guidance which has already provided you with a piece of detailed information about the Shopify Business platform. If possible, you can sign up for a free and test the Shopify platform for yourself. Best of luck!
Thanks for reading and do not forget to post unlimited free ads on naijasales.com to reach more potential buyers…..click to POST HERE
Other articles you might like: